Obscure is the oldest electronic music website in NZ. We run pod casting, video streaming, sms alerts, weekly mail outs, multiple mailing lists, self-publishing and provide vast archives of random rave stuff.
Obscure was built and is maintained by a small group of electronic heads. We are: djs, coders, writers, photographers, producers, ravers and geeks. We are people who love dance culture, electronic music and have done so for a long time. We are people who want to continue to contribute and push the dance scene in New Zealand.
Obscure sees dance music as a culture. A wide range of activates and ideas that create the ability to have a specific identity with electronic music and dancing. Dance Culture gives meaning to the words ‘I am into dance music!’.
In our ever evolving multi genre culture, there is a tendency for division across music styles or scenes. Obscure drives to represent the whole culture, providing a big picture of what is going on all over the dance scene in NZ. From personal anecdotes to press releases, gig listings, informed writing and even messages from peoples mums Obscure provides an respected point of communication.
Part of the Obscure’s process is to establish and foster connection among the deep-end dance heads in NZ. We do this by providing mailing lists for communities to stay in touch and participate in ongoing conversations. Some of this dialogue is fun, some of it has been important for shaping the identity of what the scene actually is.
Behind the front page on Obscure is a series of comprehensive and powerful web publishing tools. Obscure is structured to provide artist, promoters and individuals the ability to self-publish their own activity and interests in the scene.
Our postings are not exclusive to one style of music or region. Obscure provides promotion for all levels of event: weekly club nights, international djs, raves and festivals, locally and nationally. This information is delivered weekly in email to Obscure members. Obscure members also benefit by receiving special bulletins and txt to mobile updates about events.
Obscure is a place for people that have an identity with the culture of dance music and who want to expose their work or ideas to a like minded audience.
Obscure has been evolving online for many years, always changing, updating looks and services on a continual basis. Recent additions have been video and pod casting, presenting multi media approach to representing the scene.
What is important to Obscure is not the just web technology or the ability to provide the most information about the dance scene. What is important is to Obscure is the people who make up the scene, the people who contribute, the people who participate.
If you want to get involved, contact us.