Aotearoa's entrepreneurs are the New Cool of business.

Aotearoa's new generation of street-smart and savvy entrepreneurs are the undisputed New Cool of business. They're young, hip, innovative and ambitious and have leapt into the business world from our snow fields, skate parks, clubs, spacie parlours, art schools and back streets. The New Cool are dancing to their own version of the commercial beat and reshaping the way we think about business.

The New Cool showcases the stories of 12 young New Zealand companies, celebrating creative business outside the 9 to 5. Defying the 'slacker' reputation of youth culture, companies (including Dawn Raid Entertainment, Huffer Clothing, Loop Aot(ear)roa Recordings, Disruptiv, Illicit, Sidhe Interactive, and Insidious Fix), have successfully transformed their creative passions into business dollars.

These inspirational stories are all about big ideas and very small beginnings, the hard years, the timely successes, the concept of 'co-opitition' that comes from working with and for your mates, and the simple satisfaction of waking up each day and loving what you do.

The New Cool is a highly interactive multi-media event that will be on show at The Dowse from late May - August 30, 2005.

what: The New Cool: interactive multi-media event

when: May > August, 2005

where: The Dowse 45 Laings Rd, Lower Hutt (04) 570 6500

* Free Seminars: A series of free seminars will also run alongside the

exhibition giving visitors the opportunity to meet the directors of some the The New Cool companies and learn how to develop a positive entrepreneurial attitude.

for more info check: http://www.dowse.org.nz