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the future is soft

Dj's used to be the poster people for innovation, cutting edge pioneers of new technology and culture. Leading the massive into this murky utopia.

Now Dj's are redundant, quietly replaced by software and hard drives that chew music into digital displays of ease.

In fact more interesting, relevant and bold is visual media, live electronic, personal performance of self made media.

We don't need vinyl heroes, using their selection to bother us with their trainspotting passions. We need creative hands touching the dials, moving the electrons, pushing back boundaries, navigating new territory.

Djs are just faking it while it lasts. We need music from minds that make the future.