- what /
- likes / Techno, Rock, Reggae, Jazz, House, Hip Hop, Dub, Drum and Bass
1. connecting artist with audience
the soft sell deals in targeted publicity, promotions, marketing, strategy and management for independent music.
With the help of the soft sell there is no need to sign that unsustainable major label deal, the work we do at the soft sell is for musicians who do not fit into the major label mould, those who wish to maintain the control and integrity of their marketing.
This is not right for all artists, but those who wish to stay independent and have sustained longevity need to start thinking about a strategy for to do so. We can help.
2. soft selling
this part of our business is about creating advertising that initiates discussion of social issues.
We are sick of pointless waste of money and resources.
We like ads, but why spend thousands on your logo when you could be advertising your product and attempting to change the world at the same time.
we aim to supply clients with campaigns that will target the savvy, and through three main avenues:
1 political ideal and campaign via mainstream media
2 subversive material and street level campaigns and alternative media
3 the ongoing sponsorship, presentation and support of local arts.
If you or your client wants to connect with the savvy audience you should do a soft sell.
